Learn the Lingo, Knowledge is power - HaukeWebs


Have you ever had a big frown on your face when your web developer or web designer talks to you about something? We tried our best to describe the terms/words so you can understand what your developer/designer is saying. In today’s day and age, you really need to learn the lingo.


Hosting Company

This refers to the company you pay to host your website on their server.


FTP is short for “File Transfer Protocol”.  Basically, this is how we upload your website to the internet. To do so we need your ftp host name, your username and password, this is not the same as your dashboard login details you have with your hosting company.


CMS is short for “Content Management System”. It is exactly what it says. It refers to the system you use to manage your content, like WordPress. WordPress is the most popular CMS at the moment.


This refers to the program you use to “browse” the web with. It can be either Chrome, Firefox, Opera, Safari etc..


The following just refers to websites. Caching is when your browser temporarily stores your website’s content such as images, videos, audio etc. on your computer. so your site will load faster the next time you load it. It’s like a temporary USB stick your files are saved to.

Stylesheet / CSS

This is what makes your website pretty. Below I have included an example of our website. The first image is how it looks with the stylesheet attached, the second image is what it looks like if I remove the stylesheet completely. (It is exactly the same page).

With stylesheet:


Without stylesheet:



Known to print designers as “Kerning”, this is referring to the horizontal spacing between the letters in a word.


Known to print designers as “Leading”, this is the space between each line of text.

Flat Design

This term refers to designs without any other styling elements such as drop-shadows, gradients or textures. This is usually paired with bold font usage and flat colours.

Masonry Grid

This is a page full of blocks, the blocks usually are the same width, but differ in height. Pinterest is a great example.


This refers to a website that consists of one page that is divided into different sections. Where a normal website would have different pages with content such as Home, About and Contact, this website has sections with this information.

eCommerce / WooCommerce

This refers to a shop website. WooCommerce is the name of the plugin that most people use to add the “shop”-front to the website. It adds the “Add to cart” functionality etc..


In your browser, you will see different tabs for each website. The tiny icon you will see next to the text of most tabs is called a favicon.


An IFrame is used to embed media content such as videos in your website.

Splash Page

This refers to the page that is displayed over a website if a website is under construction or coming soon. It usually contains the company logo, contact details and a coming soon or under construction message.


This refers to functionality you add to WordPress, such as galleries, fullscreen sliders, security etc.. Plugins are installed, and you can find a plugin for basically everything you want.


To keep the definition simple, it is the link to a website or webpage. Such as https://www.google.co.za/.


JPG is the format you can save photographs in. We recommend saving your photographs in this format, if you want to save vectors, logo’s, designs etc. we would recommend that you save it in PNG-format, as PNG can have a transparent background, a JPEG doesn’t support transparent backgrounds.


It is basically the building blocks that your website consists of. It is what we use to take your website from ‘n design with no functionality, to a design with functionality that people can browser through. It is usually done with a text-editor such as Adobe Dreamweaver.


This is a language of code (see definition of “code” above), that WordPress mainly consists of. WordPress is a PHP “framework”, which means that WordPress was built with PHP.


This is another language of code used to build websites.


This is a JavaScript library used to add extra functionality to a website. Onclick-actions like menu’s opening, accordion menu’s, slideshow’s and galleries are usually built with jQuery, and can be used in conjunction with other coding languages as well.


This refers to unwanted, irrelevant messages that is sent to you. With WordPress it is not uncommon for spammers to target your blog’s comment-sections, luckily, there are many plugins that can block those messages by deleting them immediately, or moving them to a spam folder. One of these plug-ins are Akismet, and you can learn more about that HERE.


I hope this information helps you to understand your web developer better. If you have more terms or words you would like us to add to this list, feel free to leave them in the comment-section below.

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